Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and fast become a well-accepted social media tool. Instagram was originally developed guarantee people could apply different filters to photographs they had taken on their phones and would allow them to easily upload and share these photos with friends (or account followers) when using the Instagram application. More recently video was introduced to Instagram it can certainly be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There much more than 300 million Instagram users overall.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to produce so lucrative low barriers to the road.
It is really a medium enables for easy sharing of content 24×7.
What sort of success have businesses achieved using Instagram?
Businesses for Levis, L’oreal and any huge selection of others happen to able to use the tool to:
To increase awareness of his or her products and services.
To increase brand status.
To showcase their community and pro bono try to inspire and attract leads to build relationships their product, service or brand.
Run successful promotions, competitions and free gifts.
Small Business marketing success with Instagram
Instagram usually be particularly popular with product based businesses consequence of its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is simply because the application allows for photos for posted and shared consumers either wearing or making use of these products. For instance, a food manufacturer might post photos of somebody cooking with, sharing a meal, or entertaining friends using their food services. This success is not exclusive to big brands as company owners in the businesses tend to be able to leverage the of Instagram to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they’ve got achieved this through using of attractive photographs regarding food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and also other Instagram users would have an interest in or search designed for.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of individuals following their buy instagram likes records. This ‘influencer’ group translates to , there are a few eyeballs there ready to view your product or service. The audience has been built for you. The engagement has been formed and reaping this manual your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will help you to expand your audience quicker. Therefore taking period to identify key ‘influencers’ in your industry as well as the you can tap into this is very important.
Hashtags – What light beer?
How are they going to be used to increase business exposure?
I indicate that if you’ve got an interest in getting onto Instagram you spend time up front doing your Hashtag investigating. Hashtags are tags you just can incorporate a caption of images that you upload. To create a hashtag you really should use the # symbol at the front side of the tag and then add a keyword or several keywords without spaces after the hash logo. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. It is already know hashtags though they are also popular on Twitter consume the you aren’t take ripped abs online to see some involving how you have used them. The intent behind the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.